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Your 2023 Guide to Prevailing Video Trends for Business Success

It’s 2023, so you already know that video is a crucial tool for businesses to engage, connect, and leave a lasting impact on their audiences. As a leading video production company, Izo Creative is at the forefront of the industry, specializing in creating impactful videos, podcasts, and content for businesses, tech startups, and the healthcare industry. Today, we will explore the prevailing video trends that businesses should embrace to stay relevant in 2023 & beyond.

Remote Interviews: Low-Cost Connection

So many businesses and production teams have this problem: they need an interview and some additional shots of some important stakeholder, but your team is in New York, but they live in Los Angeles. That is why remote interviews have emerged as a common way to record quality interviews, without having to spring for travel expenses. This trend involves the use of video conferencing software to facilitate interviews, where the interviewer connects remotely while the interviewee is filmed by a professional production team. Remote interviews give you the best of both worlds: the convenience of remote connectivity with the high production quality that a professional team can provide. It allows businesses to tap into talent from different regions, streamline the interview process, and ensure a polished and engaging interview experience for both the interviewer and the interviewee. We did a remote interview with an employee in the San Francisco Bay Area with the team at Zeiss in Germany. Our Oakland-based team saved them a flight, meals, equipment rentals, and a whole lot of hassle. So next time you need that perspective from an out-of-town stakeholder, consider a remote interview.

Live/Hybrid Events: Do it Live

Live and hybrid events have become essential for businesses to connect with their audiences in real-time. Whether it's a product launch, a conference, or a webinar, the ability to engage with viewers in real-time fosters a sense of community and excitement. Live events allow businesses to deliver

their message with immediacy, facilitate interactive discussions through live chats and Q&A sessions, and provide an authentic and engaging experience. Hybrid events, combining both in-person and virtual elements, further expand the reach and accessibility of businesses, allowing them to connect with a wider audience and create a seamless experience for both physical and virtual participants.

Short-Form and Micro Content: Get to the Point

In our fast-scrolling digital landscape, video content needs to either be long and listenable (think podcasts and video essays) or very short. Short-form and micro content have gained immense popularity due to their ability to deliver quick, impactful messages. Short-form videos, typically under one minute, and micro content, such as 15-second snippets, are perfect for social media platforms like TikTok, Instagram Reels, YouTube shorts, and video ads. Businesses can leverage these formats to create engaging teasers, product showcases, behind-the-scenes footage, and compelling storytelling that captivates their audience within seconds.

Video Podcasts: Enhance Audio Experiences with Visual Engagement

Video podcasts offer businesses a unique opportunity to enhance the audio experience by incorporating a visual element. By filming podcast episodes, you unlock YouTube distribution, as well as give yourself a huge well of footage that can be cut into Micro Content for Tik-Tok, Instagram, and YouTube shorts. Video also allows you to visually showcase guest interviews, panel discussions, or even visually demonstrate concepts or products. The addition of visuals adds depth and authenticity to the podcast, making it more engaging and memorable for the audience. Video podcasts can be repurposed and shared across multiple platforms, extending their reach and visibility. By investing in high-quality video and audio production, businesses can create compelling content and engage with their audience in a more dynamic and captivating manner. Video podcasts are a valuable addition to any business's video strategy, amplifying brand presence and attracting new audiences.

Interactive and Personalized Videos: Create Immersive Experiences

Interactive and personalized videos are powerful tools for businesses to enhance viewer engagement and create a personalized experience. Interactive elements like quizzes, polls, and

clickable hotspots encourage active participation, while personalized videos tailored to individual viewers based on their preferences or behaviors provide a sense of exclusivity. By incorporating interactivity and personalization into their videos, businesses can foster a deeper connection with their audience, increase engagement, and drive higher conversion rates.

User-Generated Content: Harness the Power of Authenticity

User-generated content has become a driving force in the digital landscape, and businesses can harness its power to build brand awareness and trust. Incorporating user content into your video strategy allows you to tap into the authentic experiences and perspectives of your customers. By featuring real users in your videos, you not only showcase real-life examples of how your products

or services benefit people but also create a sense of community and social proof. One really powerful way to start is to find an established content creator who makes videos about a topic related to your business and ask them to review your product or service. This way, you reach a relevant, engaged audience automatically.

Visual Storytelling and Emotional Appeal: Make an Impact

In an age of information overload, businesses need to stand out by telling compelling stories that resonate with their audience. Visual storytelling, combining powerful visuals, emotive narratives, and captivating music, has the ability to evoke emotions and create a lasting impact. By crafting stories that touch the hearts of their viewers, businesses can build brand loyalty, establish a meaningful connection, and differentiate themselves in a crowded market.

As businesses navigate the ever-changing digital landscape, embracing prevailing video trends is crucial to stay relevant and continue to engage your customers. Remote interviews, live/hybrid events, short-form and micro content, interactive and personalized videos, and compelling visual storytelling are just a few of the trends shaping the future of business videos. At Izo Creative, we understand the significance of these trends and are dedicated to helping businesses leverage the power of video to create captivating and impactful experiences that drive results. Contact us today to unlock the full potential of video for your business.

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